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Turn your dormant subscribers
into loyal customers
and grow your revenue,
month after month.
Your email list can represent 15 to 25% of your revenue, if it's used properly. I set up your entire email ecosystem: flows, newsletters, segmentation.
Houzefa PICHORI
Copywriter & Email strategist
Your email list is a goldmine. But it's asleep.
You've spent months, sometimes years, building an email list with thousands of contacts.
Each one of those contacts likely cost you money in ads, content and time.
But once it's built, that list stops really working for you.
You're not using this privileged channel to educate your prospects, reassure them, overcome their objections and guide them towards a purchase.
Your customers eventually forget about you, and instead of buying from you again, they go to your competitors.
You end up sending the odd email now and then, usually when you need to bring in revenue.
But the rest of the time, it's silence.
Meanwhile, your competitors may well be sending emails every week.
They're building authority, educating your audience, and naturally outselling you.
This isn't a skills problem, it's a strategic one: you're not activating the right levers.
Email channel switched on, or radio silence?
If you're not using your email list
- You lose prospects who could have become your customers.
- You keep buying back attention and stay dependent on ads.
- You never really get to know what your audience wants.
- Your competitors do it instead and become the go-to in your market.
- Your customers eventually forget about you, and go buy elsewhere.
If you have an email strategy in place
- You educate your prospects, so your conversion rate goes up.
- You own a direct communication channel with your prospects & customers.
- You build loyalty, and customers keep coming back to buy.
- You build a precise understanding of your audience and what they want.
- You become a go-to authority in your industry.
How do we work together?
Free call
We review your situation, your goals and your email list.
Strategic setup
Persona analysis, positioning and a full email strategy, built by analyzing your business and with the help of AI.
Writing & execution
Copywriting and integration into your email tool, unlimited revisions.
Tracking & optimization
Dashboard, monthly reporting and regular adjustments. Continuous optimization powered by AI and real-world signals.
Two ways to work together
THE DIAGNOSTIC
A complete audit of your email list.
- What you get:
- A full diagnostic of your list: what's working, and what's costing you the most.
- Concrete recommendations on deliverability and segmentation.
- A plan for the priority email flows to set up (strategy only, no copywriting).
- Newsletter editorial line: topics and a sample 1-month content calendar.
- A full report with recommendations and an action plan.
- A 1-hour wrap-up call to answer all your questions.
THE ECOSYSTEM
Your email ecosystem managed end-to-end. For SMEs & e-commerce brands with an existing email list.
€3,870 + VAT over 3 months
- Strategic setup (~1 week): list audit, persona analysis & email strategy.
- Automated flows set up: the foundation that sells on autopilot.
- Newsletters up to 3x/week: build loyalty and sell naturally.
- Segmentation: the right message, to the right profile, at the right time.
- Deliverability optimization.
- Ongoing performance tracking and optimization, AI-augmented.
Your brand, in 12 months.
Today
Your email list is asleep. You send the odd email now and then, usually to push a promo. Your open rates are eroding, your revenue is flat, and you keep making up for it by buying attention through ads.
In 90 days
Your email ecosystem is live. Your automated flows are running and your newsletters go out every week. Your subscribers open, click, buy, and even reply.
In 6 months
Your newsletter has become something people look forward to, and your automations keep converting. Retention is up, email revenue is climbing, ad dependency is down.
In 12 months
You become a reference in your industry. New customers buy with confidence because they've been reading you for months. Your email channel becomes a real business asset, working for you every week.
This projection is indicative. Actual results depend on your list, your brand, your offer, and how consistently you execute.
Houzefa Pichori, email copywriter & strategist.
An engineering graduate from INSA Rouen (2018) in industrial risk, I started out as an environmental studies engineer at Antea Group, where I worked on a range of projects for clients like Total Biogaz, Paprec, Nufarm, and others.
The pull of change and freedom led me to pivot into marketing, copywriting, and email in particular.
I trained mainly at COPY HOUSE, where I completed the Ascension mentorship in September 2025. COPY HOUSE is the first French marketing & copywriting mastermind, founded by Charles Baras (former copy chief at AGORA and co-founder of SKL CLUB alongside Eric Larchevêque).
I don't position myself as a copywriter for hire, but as a real strategic partner who thinks in terms of overall strategy and sales funnels.
You're not just another project number. I guarantee personal, direct follow-up: a clear roadmap, a personalized dashboard, and regular tracking and communication.
Together, let's turn your email list into a real growth and loyalty engine!
What they say
“We've been working with Houzefa for 2 years now, and his contribution has significantly raised the quality of our content. Whether it's writing sponsorship files, creating high-converting emails, or a full copywriting overhaul of our websites, his work has always shown remarkable precision. Beyond the quality of execution, we especially value his reliability : deadlines met, smooth communication, total autonomy. I recommend Houzefa without hesitation to any company looking to strengthen its image or professionalize its communication. A real asset for the Elaked agency.”
Hakan Rassay
Founder - Agence Elaked & Bano
"As a blogger facing the challenge of setting up a sales funnel and an email marketing strategy, I had the chance to work with Houzefa. His patience and ability to listen were crucial in turning a tough task into a success. His support not only met my needs, but also grew my skills in these complex areas. Thanks to his invaluable help, I reached my goals and I'm thrilled with the results. I highly recommend Houzefa's services to anyone looking for effective, professional support."
Johanna
Blogger in early childhood education
“We've been working with Houzefa for 2 years now, and his contribution has significantly raised the quality of our content. Whether it's writing sponsorship files, creating high-converting emails, or a full copywriting overhaul of our websites, his work has always shown remarkable precision. Beyond the quality of execution, we especially value his reliability : deadlines met, smooth communication, total autonomy. I recommend Houzefa without hesitation to any company looking to strengthen its image or professionalize its communication. A real asset for the Elaked agency.”
Hakan Rassay
Founder - Agence Elaked & Bano
"As a blogger facing the challenge of setting up a sales funnel and an email marketing strategy, I had the chance to work with Houzefa. His patience and ability to listen were crucial in turning a tough task into a success. His support not only met my needs, but also grew my skills in these complex areas. Thanks to his invaluable help, I reached my goals and I'm thrilled with the results. I highly recommend Houzefa's services to anyone looking for effective, professional support."
Johanna
Blogger in early childhood education
My guarantees
Personal follow-up
There's a recurring issue with freelancers: radio silence, or no updates on how the project is going.
What I want to give you is real end-to-end follow-up: a personalized dashboard so you always know where your project stands, and my availability (regular communication).
Flexibility
A multi-month commitment can be a hard sell.
The first month works as a trial period: if it's not the right fit, you can stop at the end of that month. Payment is month by month, at the start of each month, never all 3 months upfront.
Let's talk about your project?
Book your free 30-minute call (no obligation): we'll review your situation, your goals, and figure out which offer makes sense for you.