A concrete look at my emails, sequences, sales pages and copywriting overhauls, for real brands and fictional case studies.

Sales email for OPTIMA PUBLISHING
Email promoting an EFT program (energetic residue release). Testimonial + scientific proof angle. Subject: "No more appointments needed".

Newsletter for PETIT BAMBOU
Educational email about the brain's default mode network. Little-known mechanism angle, educational tone. CTA to the free Discovery program.

Lead magnet delivery email for ASSURUP
Delivers the free guide, one link, one intent: keep the promise made to the reader before mentioning the offer.

Sales sequence for NJORD SAUNA
3 emails from an e-commerce sales sequence to sell the NJORD BJORN 230 - Thermo Pine, an outdoor sauna in thermally-treated pine.

Long-form sales page for OPTIMA PUBLISHING
Long-form sales page for the Energetic Residue Release Protocol. Written as part of the ASCENSION mentorship (Charles Baras).

Copywriting overhaul for MC INGREDIENTS
Full copy overhaul across every page for an exporter of premium agricultural products from Madagascar (spices, essential oils, medicinal plants).

My own KopyLab site, built from scratch
kopylab.fr
Full design and copywriting of my own site: positioning, structure, design and copy for every page. Built from scratch, solo.

Website copy, email sequence and sales funnel for INTESTILIBRE
intestilibre.com
Full website copywriting overhaul, project in progress.

My LinkedIn posts
linkedin.com/in/houzefapichori
Regular content on email marketing, copywriting and newsletter strategy, published on my profile.
See my profile →Book your free 30-minute call (no obligation): we'll review your situation, your goals, and figure out which offer makes sense for you.