A concrete look at my emails, sequences, sales pages and copywriting overhauls, for real brands and fictional case studies.

    Sales email SME Fictional

    Sales email for OPTIMA PUBLISHING

    Email promoting an EFT program (energetic residue release). Testimonial + scientific proof angle. Subject: "No more appointments needed".

    Newsletter SaaS Fictional

    Newsletter for PETIT BAMBOU

    Educational email about the brain's default mode network. Little-known mechanism angle, educational tone. CTA to the free Discovery program.

    Lead magnet delivery SaaS Fictional

    Lead magnet delivery email for ASSURUP

    Delivers the free guide, one link, one intent: keep the promise made to the reader before mentioning the offer.

    Sales sequence E-commerce Fictional

    Sales sequence for NJORD SAUNA

    3 emails from an e-commerce sales sequence to sell the NJORD BJORN 230 - Thermo Pine, an outdoor sauna in thermally-treated pine.

    Sales page SME Fictional

    Long-form sales page for OPTIMA PUBLISHING

    Long-form sales page for the Energetic Residue Release Protocol. Written as part of the ASCENSION mentorship (Charles Baras).

    Website copywriting E-commerce Real

    Copywriting overhaul for MC INGREDIENTS

    Full copy overhaul across every page for an exporter of premium agricultural products from Madagascar (spices, essential oils, medicinal plants).

    Design & copy Email marketing Real

    My own KopyLab site, built from scratch

    kopylab.fr

    Full design and copywriting of my own site: positioning, structure, design and copy for every page. Built from scratch, solo.

    Website copywriting Health & wellness In progress

    Website copy, email sequence and sales funnel for INTESTILIBRE

    intestilibre.com

    Full website copywriting overhaul, project in progress.

    Content & personal branding LinkedIn Real

    My LinkedIn posts

    linkedin.com/in/houzefapichori

    Regular content on email marketing, copywriting and newsletter strategy, published on my profile.

    See my profile →

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